Product Leadership coaching that builds your product muscles

I help product leaders like you accelerate your impact by empowering your teams

It’s okay to feel stuck as a product leader

Leading impactful product teams gives you purpose, but also headaches. You feel overwhelmed, stressed, and lonely. You’re expected to provide strategic context and shape the product direction. Meanwhile, you must align and empower your people to execute brilliantly in that direction.

You feel like a puppet pulled in opposite directions. C-suite pressures you to deliver, but your team needs time and attention for healthy, high performance. You want to grow as a leader and a product thinker, but you can’t move forward.

I can help.

product leadership coaching

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How I can help you.

Real Life Simulation

I’m a sounding board and sparring partner for product leaders, helping you grow your teams, your craft, and yourself.

Trusting Environment

I foster trust and psychological safety to create space for you to reflect, be curious, and grow as a person and a product leader.

Career Thinking

I join you on your journey, walking side-by-side to help you discover the many paths that lay ahead.

Challenging Partnership

I help you recognise your organisational and individual realities, challenging you to look at them from different perspectives, unlocking divergent ways of thinking and problem-solving.

Support and Accountability

Together we form a pragmatic, iterative plan for you to take small steps forward toward your big goals.

How I work

We begin by assessing if we’re a good fit. I want you to achieve your outcomes so you need the right coach. If that’s not me I’ll happily recommend you to a trusted coach in my network.

If we choose to work together, my priority is you. I care deeply about your outcomes, and I am only successful when you’re successful.

Trust is paramount to my human-centered coaching style. I listen more than I talk, and ask probing questions to guide your learning.

With over 3 years of coaching experience and more than 10 years as a product practitioner and leader, I have a solid understanding of your world. I can also adapt to be more directive or consultative based on the context.

What you should expect

Subscription-based coaching tailored to your outcomes.

My goal is to help you grow sustainably, which is best achieved through commitments of 6 months or more. Our partnership requires you to invest time and effort between sessions.

Product leader coaching is done remotely and covers a range of topics, including:

Personal and professional growth

Career planning

Navigating current challenges and opportunities

Product mindset and culture development

Balancing high-performance with personal and team health

How our partnership will work:

Step 1.

A 30-minute discovery call to meet and assess compatibility

Step 2.

An online leadership coaching evaluation

Step 3.

A 60-minute deep dive into leadership outcomes and impact

Step 4.

Agreement on session cadence and agenda based on priorities

Step 5.

Flexibility and responsiveness to changes in priorities or circumstances

Pricing

Coaching services are subscription-based and backed by the Stories Matter guarantee, where you only pay for the value you derive from our collaboration.

The monthly fee is agreed upfront and every time an invoice is issued, you can pay the entire amount or any fraction, depending on the value you perceive in the work we’re doing together.

Testimonials

“Most people I meet in the product space chose a product career because they love working with technology and with other talented professionals to help improve the lives of their customers. So it bothers me greatly when I meet product leaders or product managers that tell me they’re unhappy at work. Fortunately, in many cases, coaching can make a real difference.

What I appreciate most about Nick is that he genuinely cares about helping product people work and live better, and he has coached many product leaders and product people towards greater personal and professional success and happiness.”

Marty Cagan

Partner Silicon Valley Product Group

“Experiencing Nick’s coaching magic to grow my product leadership has been a blast!

Our thought-provoking conversations helped me empower my teams with more agency, strengthening their focus on outcomes that deliver real value.

Nick’s innovative thinking and deep product expertise gave me the confidence to navigate resistance and explore new approaches to transformation.”

Susana Cuesta Diaz

Senior Product Director Abcam

“Nick is an amazing product professional, and I loved working with him.

His coaching significantly strengthened my product mindset and built the teams’ confidence in product discovery and prototyping.

I especially appreciated his kind and empathetic coaching style. I hope we get to work together again!”

Marta Ros Urrutia

Product Director Adevinta

“Nick was pivotal in growing my product capabilities and confidence. His coaching left me better equipped as CPO – strengthening my relationship with our CTO and helping me coach my less product-centric Co-Founder.

I highly recommend working with Nick and wouldn’t hesitate to do so again”

Jon Chapman

CPO and CEO Letwise AI

“Nick’s coaching was instrumental in my personal and professional growth. His expertise gave me the tools and confidence to navigate difficult situations, make informed decisions, and push beyond my perceived limits.

His guidance was invaluable during challenging times – helping me reframe problems, focus on where I could make an impact, and accept what was beyond my control. His ability to listen, adapt, and tailor his coaching made all the difference.

I highly recommend Nick to any product leader looking to grow their confidence, influence, and decision-making skills. His expertise, empathy, and commitment to continuous learning set him apart as an exceptional coach.”

Sofia Kosiborod

Group Product Manager Adyen

“Nick is outcome-driven, helping leaders and teams measure impact while developing a growth mindset.

His deep product experience blends seamlessly with his expertise in workplace wellbeing, culture, and leadership. This gives him a unique ability to see both the organisational dynamics affecting leaders and the human dynamics shaping teams.

Nick’s greatest strength is turning these insights into pragmatic, actionable plans rooted in value, learning, self-awareness, and empathy.”

Ben Saich

Group Product Manager Sainsbury's

“I met Nick at Marty Cagan’s ‘Coaching the Coaches’ workshop in 2022, and we’ve since collaborated on multiple client engagements.

Working together on a product maturity workshop for senior product leaders at Abcam was a joy. Nick’s clear communication and deep expertise made a real impact. He brought a wealth of product knowledge to both the workshop design and execution, helping the client advance their maturity in Vision & Strategy, OKRs, and Organisational Design.

Beyond workshops, Nick has coached senior product leaders navigating complex transformations. Anyone would be lucky to have him as their Product Coach!”

Monica Viggars

Product Coach Rather Good Consultancy Ltd

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Stories Matter has donated £4000 to UK mental health charities since 2023.