Transform product mindsets and behaviours with bespoke product advice

I help product leaders and teams define their flavour of The Product Model

Making the Product Model work for you

Building technology-powered products using the Product Model is hard. You’re required to navigate rapid and constant change in uncertain contexts. You and your impactful product teams repeatedly need to adapt the way you behave, collaborate, and communicate.

You know you must blend people and technology to continuously learn and generate value. No textbook, framework, or process will unlock these outcomes. But a long-term commitment to a new operating model and culture will. A culture underpinned by multi-disciplinary teams with experimental, value-first mindsets and collaborative behaviours.

A culture I can help you craft.

product advisor

How I can help you.

Guiding product leaders

I guide product leaders like you to build and sustain high-performing product teams.

Empowering teams

I help your teams learn to solve problems independently through a combination of team coaching, 1:1 coaching, workshops, and training for long-term success.

Leveraging product expertise

I work with multiple clients simultaneously, so you benefit from my diverse and recent real-world experience.

Continuous learning

I elevate the impact and influence of your teams and product, transforming product culture and mindset one step at a time.

Grounded in reality

I pragmatically apply product principles, practices, and techniques, prioritising real-world application over textbook theory.

Trusted by

When you might need my advice

Starting your transformation journey

Set your product teams up for success as you start your Product Model journey.

Progressing your journey

Navigate the inevitable challenges now you’ve started to transform.

Product upskilling

Build the repeatable product muscles and behaviours needed for impactful product work.

Product and team direction

Get actionable guidance on your product’s vision, strategy, or team topology.

Product discovery

Get support exploring live problems and opportunities.

Continuous improvement

Continuously grow the mindset and skills of your product organisation.

How I work

Advisory engagements often begin with a lightweight assessment to ensure we have a shared understanding of the shape and scope of our collaboration.

The scope of the assessment depends on the engagement but would typically consider: the organisational context, the product organisation and leadership, and perspectives of individual contributors.

Based on these findings, together we agree on the approach to suit the level of product maturity, adapting as we learn.

Pricing

Product advisory services are subscription-based and backed by the Stories Matter guarantee, where you only pay for the value you derive from our collaboration.

The monthly fee is agreed upfront and every time an invoice is issued, you can pay the entire amount or any fraction, depending on the value you perceive in the work we’re doing together.

Testimonials

“Most people I meet in the product space chose a product career because they love working with technology and with other talented professionals to help improve the lives of their customers. So it bothers me greatly when I meet product leaders or product managers that tell me they’re unhappy at work. Fortunately, in many cases, coaching can make a real difference.

What I appreciate most about Nick is that he genuinely cares about helping product people work and live better, and he has coached many product leaders and product people towards greater personal and professional success and happiness.”

Marty Cagan

Partner Silicon Valley Product Group

“Experiencing Nick’s coaching magic to grow my product leadership has been a blast! Our thought-provoking conversations helped me empower my teams with more agency, strengthening their focus on outcomes that deliver real value.

His innovative thinking and deep product experience were highly inspiring during one of the transformation workshops he facilitated for us on setting strategic context and direction.

If you need product coaching or a sounding board to help guide your transformation, Nick is your next product coach.”

Susana Cuesta Diaz

Senior Product Director Abcam

“Having worked with Nick before, I knew he was the perfect mentor for my new team of product managers. I wanted to invest in the team’s growth by working with a coach who could bring an external perspective.

While technical skills are essential, what sets PMs apart is their ability to influence and collaborate across a business. Nick’s storytelling and influencing workshop gave the team fresh approaches, new ways of thinking about problems, and a burst of energy and motivation.

I can’t wait to work with Nick again to bring that extra pixie dust to our team!”

Vanessa Kirby

Head of Product and Experience Design SeedLegals

“Driven. Thorough. Thought-provoking. These are just a few qualities that stand out when working with Nick.

When Nick speaks, he captivates the room, inspiring with a constant stream of innovative ideas. His energy for advancing products and customer experience is matched by his commitment to empowering the teams he partners with.

Nick’s dedication and passion make him an inspirational role model, highly regarded across the industry”

Ben McCarthy

Staff Engineer Sainsbury’s

“Nick supported my team for 4 months and exceeded expectations in every way.

He guided our product strategy and coached us on continuous product discovery, bringing fresh energy to the team. His ability to quickly adapt to a new domain and connect with engineers was remarkable.

If you’re looking for a Product Coach who truly partners with your team, Nick is the one.”

Fernando Barbeiro Campos

Software Development Manager Amazon

“Nick is an outstanding Product Coach. While at 101 Ways, I engaged Nick to advise and coach several of my technology clients. With 10+ years of product experience as an Individual Contributor and Product Leader, Nick’s pragmatic, human-first coaching approach delivers meaningful outcomes for people and teams.

Nick ran many workshops for our clients, proving himself an expert facilitator. He quickly builds trust, bringing every voice into the conversation – a skill he makes look effortless, using his experience as a Human Skills and Wellbeing trainer.

I couldn’t recommend Nick more highly.”

Mike Dixon

Director of Product Management Climate Impact Partners

“During my time with FourthRev, we partnered with Nick to contribute to the King’s College London Product Management Career Accelerator. Nick shared his deep expertise and experience through engaging video content.

On set, Nick was calm, clear, and collected, delivering practical insights and case studies that added immense value to learners—not just in product management, but also in essential human skills and emotional intelligence.

Working with Nick was a pleasure. He was flexible, collaborative, and a true partner throughout the process. I’d love to work with him again!”

Carien Aalbers

Head of Learning and Development Unifi Africa

“Nick has been an exceptional Product Coach to me over the past few months. His deep knowledge and extensive experience in product management shine through in his coaching approach.

Nick has a unique ability to understand the daily challenges Product Managers face in complex organizations and offers practical, easy-to-implement solutions. His insights and guidance have been instrumental in my growth as a Senior Product Manager.”

Giannis Bizios

Senior Product Manager Abcam

Let's chat

Short on time? No problem - drop me a message and I’ll be in touch

"*" indicates required fields

Name*
How we'd work together*

Stories Matter has donated £4000 to UK mental health charities since 2023.