Impactful product teams build trust through results

I help product leaders and teams grow their influence by creating more value

A better way to build technology-powered products

Any of these sound familiar?

Your reality…

Exec team focuses on outputs

Work driven by stakeholders plans

Focus on solutions and requirements

Features built based on strong opinions

You feel isolated

Your goal…

Focus on outcomes and value

Evidence-informed roadmaps and collaboration

Focus on problems and opportunities

Learn by continuously validating assumptions with customers

Feel confident and connected

As a product leader you lack the support to develop your team and yourself.

You know the path out of these anti-patterns lies in aligned, high-performing product teams. But you’re struggling to drive a culture of growth, value, and agility.

I can help.

How I can help you

As a product leadership and discovery coach, I focus on elevating the impact and influence of your teams and product. I do this by helping leaders like you transform product culture and mindset one step at a time.

My approach is pragmatic – applying product principles, practices and techniques, prioritising real-world application over textbook theory.

I collaborate with Product teams in three ways:

Product leadership coaching

Drawing on my extensive product career and coaching experience, I help product leaders grow product and leadership capabilities using tailored outcome-focused programmes.

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Product advisory

I guide product leaders and their teams to build long-lasting capabilities that help them flourish. Engagements typically involve guiding strategic direction or transforming to the product model, developing repeatable product muscles, or exploring live problems and opportunities.

I mainly advise scale-up and enterprise clients trying to transform but alignment of values and trust is more important than stage of growth.

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Product training and speaking

I offer engaging training, speaking and workshops for product teams, creating an environment for them to learn and grow together, reinforcing the team’s culture and values.

Designed to build new or sharpen existing product muscles. Topics include: product mindset training, bespoke facilitated workshops, crafting product vision and strategy, and accelerating product discovery.

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How I work

Throughout our partnership, I prioritise a human-first approach, developing relationships with individuals, and getting to know the people involved. This builds trust and collaboration, setting the foundations for everyone to succeed. Ultimately, our goal is the same: to deliver more value through impactful and healthy product teams.

For product leadership coaching we get to know each other through a discovery call and online coaching assessment.

Product advisory or transformation engagements usually begin with a lightweight assessment to build shared understanding.

For product training and speaking we’ll have a discovery call so I understand your outcomes and context.

Pricing

Coaching and Advisory services are subscription-based and backed by the Stories Matter guarantee, where you only pay for the value you derive from our collaboration.

The monthly fee is agreed upfront and every time an invoice is issued, you can pay the entire amount or any fraction, depending on the value you perceive in the work we’re doing together.

Product training and facilitated workshops are not subscription-based and are priced bespoke, based on your outcomes.

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Testimonials

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“I wish I had known Nick early in my career because I truly think I would have been better for it.”

"Most people I meet in the product space went into this field because they love working with technology, they love working with other talented professionals, and they want to help improve the lives of their customers, and make a positive difference in the world. So it bothers me greatly when I meet product leaders or product managers that tell me they're unhappy, either with their role, their employees, their teammates, or their leaders."

Marty Cagan

Partner Silicon Valley Product Group
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“Nick has been an exceptional Product Coach to me for the past few months. Nick's deep knowledge and vast expertise in product management have been evident in his coaching approach. He has a unique ability to understand the challenges and struggles that Product Managers face on a daily basis in complex organisations and provides practical solutions that are easy to implement. His insights and guidance have been instrumental in my growth as a Senior Product Manager.”

Giannis Bizios

Senior Digital Product Manager Abcam
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“Driven. Thorough. Thought provoking. These are just some of the excellent qualities I observed during the time that I worked alongside Nick.

When Nick is speaking in front of a room, the audience is captivated. I was always motivated by his constant stream of new and innovative ideas. His energy for pushing forward Products and Customer Experience is met equally by his passion for prioritising and empowering the team around him.”

Ben McCarthy

Staff Engineer Sainsbury’s Tech
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“Nick is a brilliant interactive storyteller, weaving humour and a really positive approach into his very personal story. As an audience member, you know he is being honest and authentic, and his openness inspires action and conversation off the back of it every time. For anyone thinking of working with Nick, or asking him to come and speak at their workplace or with their community group - DO IT NOW.”

Carrie Loftus

Sustainability Programme Manager Direct Line Group
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“Nick joined us at Memorisely to speak about Mental Health Awareness with Product Designers across the world. His gentle approach to a difficult subject provoked generous discussions afterwards and even encouraged others to be vulnerable and share their experiences. The way Nick is opening up the dialogue about Mental Health in the workplace is refreshing and inspiring.”

Jacqueline DeMaio

Content Strategy & Design
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“Nick was pivotal as a digital product consultant and coach in growing my own product capabilities and confidence

I felt more equipped as a product founder and future product leader as a result of the time I spent with Nick”

Jon Chapman

Co-Founder and CEO Digihome
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“It was a pleasure to work with such an amazing product professional

His coaching substantially improved the teams' product discovery capabilities, and my own product mindset”

Marta Ros Urrutia

Digital Product Director Adevinta
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“Nick’s unique selling point is the balance he strikes by combining his own personal experiences and learnings, alongside academic research, insights, and practical tools.”

Michaela Brown

Senior Manager Amazon

Let's chat

Short on time? No problem - drop me a message and I’ll be in touch

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Stories Matter has donated £4000 to UK mental health charities since 2023.