Impactful product teams build trust through results
I help product leaders and teams grow their influence by creating more value
A better way to build technology-powered products
Any of these sound familiar?
Your reality…
Exec team focuses on outputs
Work driven by stakeholders plans
Focus on solutions and requirements
Features built based on strong opinions
You feel isolated
Your goal…
Evidence-informed roadmaps and collaboration
Learn by continuously validating assumptions with customers
Feel confident and connected
As a product leader you lack the support to develop your team and yourself.
You know the path out of these anti-patterns lies in aligned, high-performing product teams. But you’re struggling to drive a culture of growth, value, and agility.
I can help.
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How I can help you
As a product leadership and discovery coach, I focus on elevating the impact and influence of your teams and product. I do this by helping leaders like you transform product culture and mindset one step at a time.
My approach is pragmatic – applying product principles, practices and techniques, prioritising real-world application over textbook theory.
I collaborate with Product teams in three ways:
Product leadership coaching
Drawing on my extensive product career and coaching experience, I help product leaders grow product and leadership capabilities using tailored outcome-focused programmes.
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Product advisory
I guide product leaders and their teams to build long-lasting capabilities that help them flourish. Engagements typically involve guiding strategic direction or transforming to the product model, developing repeatable product muscles, or exploring live problems and opportunities.
I mainly advise scale-up and enterprise clients trying to transform but alignment of values and trust is more important than stage of growth.
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Product training and speaking
I offer engaging training, speaking and workshops for product teams, creating an environment for them to learn and grow together, reinforcing the team’s culture and values.
Designed to build new or sharpen existing product muscles. Topics include: product mindset training, bespoke facilitated workshops, crafting product vision and strategy, and accelerating product discovery.
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How I work
For product leadership coaching we get to know each other through a discovery call and online coaching assessment.
Product advisory or transformation engagements usually begin with a lightweight assessment to build shared understanding.
For product training and speaking we’ll have a discovery call so I understand your outcomes and context.
Pricing
Coaching and Advisory services are subscription-based and backed by the Stories Matter guarantee, where you only pay for the value you derive from our collaboration.
The monthly fee is agreed upfront and every time an invoice is issued, you can pay the entire amount or any fraction, depending on the value you perceive in the work we’re doing together.
Product training and facilitated workshops are not subscription-based and are priced bespoke, based on your outcomes.
Testimonials
“Most people I meet in the product space chose a product career because they love working with technology and with other talented professionals to help improve the lives of their customers. So it bothers me greatly when I meet product leaders or product managers that tell me they’re unhappy at work. Fortunately, in many cases, coaching can make a real difference.
What I appreciate most about Nick is that he genuinely cares about helping product people work and live better, and he has coached many product leaders and product people towards greater personal and professional success and happiness.”
“Experiencing Nick’s coaching magic to grow my product leadership has been a blast! Our thought-provoking conversations helped me empower my teams with more agency, strengthening their focus on outcomes that deliver real value.
His innovative thinking and deep product experience were highly inspiring during one of the transformation workshops he facilitated for us on setting strategic context and direction.
If you need product coaching or a sounding board to help guide your transformation, Nick is your next product coach.”
“Having worked with Nick before, I knew he was the perfect mentor for my new team of product managers. I wanted to invest in the team’s growth by working with a coach who could bring an external perspective.
While technical skills are essential, what sets PMs apart is their ability to influence and collaborate across a business. Nick’s storytelling and influencing workshop gave the team fresh approaches, new ways of thinking about problems, and a burst of energy and motivation.
I can’t wait to work with Nick again to bring that extra pixie dust to our team!”
“Nick supported my team for 4 months and exceeded expectations in every way.
He guided our product strategy and coached us on continuous product discovery, bringing fresh energy to the team. His ability to quickly adapt to a new domain and connect with engineers was remarkable.
If you’re looking for a Product Coach who truly partners with your team, Nick is the one.”
“Driven. Thorough. Thought-provoking. These are just a few qualities that stand out when working with Nick.
When Nick speaks, he captivates the room, inspiring with a constant stream of innovative ideas. His energy for advancing products and customer experience is matched by his commitment to empowering the teams he partners with.
Nick’s dedication and passion make him an inspirational role model, highly regarded across the industry”
“Nick is an outstanding Product Coach. While at 101 Ways, I engaged Nick to advise and coach several of my technology clients. With 10+ years of product experience as an Individual Contributor and Product Leader, Nick’s pragmatic, human-first coaching approach delivers meaningful outcomes for people and teams.
Nick ran many workshops for our clients, proving himself an expert facilitator. He quickly builds trust, bringing every voice into the conversation – a skill he makes look effortless, using his experience as a Human Skills and Wellbeing trainer.
I couldn’t recommend Nick more highly.”
“During my time with FourthRev, we partnered with Nick to contribute to the King’s College London Product Management Career Accelerator. Nick shared his deep expertise and experience through engaging video content.
On set, Nick was calm, clear, and collected, delivering practical insights and case studies that added immense value to learners—not just in product management, but also in essential human skills and emotional intelligence.
Working with Nick was a pleasure. He was flexible, collaborative, and a true partner throughout the process. I’d love to work with him again!”
“Nick has been an exceptional Product Coach to me over the past few months. His deep knowledge and extensive experience in product management shine through in his coaching approach.
Nick has a unique ability to understand the daily challenges Product Managers face in complex organizations and offers practical, easy-to-implement solutions. His insights and guidance have been instrumental in my growth as a Senior Product Manager.”
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Stories Matter has donated £4000 to UK mental health charities since 2023.