About
Welcome to my world
I founded Stories Matter because they really do.
The Stories we tell ourselves, each other, our teams, and our managers can either limit us or unlock limitless potential. The narratives have the power to transform our mindsets, behaviours and impact at work.
I’m on a mission to Make Work Better.
My vision is to empower leaders who role model trust, impact and wellbeing, creating safe and vibrant environments for people and profit to flourish.

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About Me
I’m an international wellbeing and human skills speaker, and purposeful product coach and advisor.
With 20 years of experience, my journey began in marketing, quickly pivoting to digital marketing before discovering product management in 2012. For 10 years I honed my craft, progressing from Product Manager to Head of Product, working in contexts at different stages of Product Model maturity.
Since founding Stories Matter in 2022, I’ve supported numerous product leaders and product teams as a coach and advisor. In May 2022, I was one of the top 50 European product coaches invited to the SVPG ‘Coach the Coaches’ event, organised by Marty Cagan and his SVPG partners.
My wellbeing and human skills journey began in 2018 when I first shared my struggles with poor mind health. This ignited my passion to make work healthier, leading to multiple workplace and industry awards.
I’ve developed expertise through experience, complemented by research and practical tools. Since founding Stories Matter, I’ve delivered over 100 talks and workshops globally, reaching hundreds of thousands of people.
How I can help you


Impactful product teams
I advise product leaders and coach teams to help them focus on what matters most.

Mindset of continuous learning and improvement

Increased agility to sense and respond

Broken down siloes, fostering trust among teams
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Impactful leaders and cultures

Leadership by example

High trust cultures and psychological safety

Healthy, empowered individuals and teams
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Impactful speaking

Inspired individuals and teams

Increased confidence

Boosted trust and collaboration
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Testimonials
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Stories Matter has donated £4000 to UK mental health charities since 2023.