About

Welcome to my world

I founded Stories Matter because they really do.

The Stories we tell ourselves, each other, our teams, and our managers can either limit us or unlock limitless potential. The narratives have the power to transform our mindsets, behaviours and impact at work.

I’m on a mission to Make Work Better.

My vision is to empower leaders who role model trust, impact and wellbeing, creating safe and vibrant environments for people and profit to flourish.

About Me

I’m an international wellbeing and human skills speaker, and purposeful product coach and advisor.

With 20 years of experience, my journey began in marketing, quickly pivoting to digital marketing before discovering product management in 2012. For 10 years I honed my craft, progressing from Product Manager to Head of Product, working in contexts at different stages of Product Model maturity.

Since founding Stories Matter in 2022, I’ve supported numerous product leaders and product teams as a coach and advisor. In May 2022, I was one of the top 50 European product coaches invited to the SVPG ‘Coach the Coaches’ event, organised by Marty Cagan and his SVPG partners.

My wellbeing and human skills journey began in 2018 when I first shared my struggles with poor mind health. This ignited my passion to make work healthier, leading to multiple workplace and industry awards.

I’ve developed expertise through experience, complemented by research and practical tools. Since founding Stories Matter, I’ve delivered over 100 talks and workshops globally, reaching hundreds of thousands of people.

How I can help you

Impactful product teams

I advise product leaders and coach teams to help them focus on what matters most.

Mindset of continuous learning and improvement

Increased agility to sense and respond

Broken down siloes, fostering trust among teams

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Impactful leaders and cultures

I empower leaders who role model trust, impact and wellbeing.

Leadership by example

High trust cultures and psychological safety

Healthy, empowered individuals and teams

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Impactful speaking

I speak at organisations and events to Make Work Better, on topics related to product and wellbeing.

Inspired individuals and teams

Increased confidence

Boosted trust and collaboration

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Testimonials

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“I wish I had known Nick early in my career because I truly think I would have been better for it.”

"Most people I meet in the product space went into this field because they love working with technology, they love working with other talented professionals, and they want to help improve the lives of their customers, and make a positive difference in the world. So it bothers me greatly when I meet product leaders or product managers that tell me they're unhappy, either with their role, their employees, their teammates, or their leaders."

Marty Cagan

Partner Silicon Valley Product Group
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“Nick has been an exceptional Product Coach to me for the past few months. Nick's deep knowledge and vast expertise in product management have been evident in his coaching approach. He has a unique ability to understand the challenges and struggles that Product Managers face on a daily basis in complex organisations and provides practical solutions that are easy to implement. His insights and guidance have been instrumental in my growth as a Senior Product Manager.”

Giannis Bizios

Senior Digital Product Manager Abcam
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“Driven. Thorough. Thought provoking. These are just some of the excellent qualities I observed during the time that I worked alongside Nick.

When Nick is speaking in front of a room, the audience is captivated. I was always motivated by his constant stream of new and innovative ideas. His energy for pushing forward Products and Customer Experience is met equally by his passion for prioritising and empowering the team around him.”

Ben McCarthy

Staff Engineer Sainsbury’s Tech
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“Nick is a brilliant interactive storyteller, weaving humour and a really positive approach into his very personal story. As an audience member, you know he is being honest and authentic, and his openness inspires action and conversation off the back of it every time. For anyone thinking of working with Nick, or asking him to come and speak at their workplace or with their community group - DO IT NOW.”

Carrie Loftus

Sustainability Programme Manager Direct Line Group
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“Nick joined us at Memorisely to speak about Mental Health Awareness with Product Designers across the world. His gentle approach to a difficult subject provoked generous discussions afterwards and even encouraged others to be vulnerable and share their experiences. The way Nick is opening up the dialogue about Mental Health in the workplace is refreshing and inspiring.”

Jacqueline DeMaio

Content Strategy & Design
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“Nick was pivotal as a digital product consultant and coach in growing my own product capabilities and confidence

I felt more equipped as a product founder and future product leader as a result of the time I spent with Nick”

Jon Chapman

Co-Founder and CEO Digihome
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“It was a pleasure to work with such an amazing product professional

His coaching substantially improved the teams' product discovery capabilities, and my own product mindset”

Marta Ros Urrutia

Digital Product Director Adevinta
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“Nick’s unique selling point is the balance he strikes by combining his own personal experiences and learnings, alongside academic research, insights, and practical tools.”

Michaela Brown

Senior Manager Amazon

Let's chat

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Stories Matter has donated £4000 to UK mental health charities since 2023.