More than half of leaders say a lack of trust threatens business growth*

I help leaders build trust by telling better stories so their actions match their words

Welcome to

stories matter

Hi, I’m Nick Jemetta – great to have you here!

My mission is to help you create the conditions for trust. Growing impact for yourself, your teams, and your organisation. Creating environments that foster connection, conversation, and curiosity.

I use stories to change the narrative, being disruptive yet pragmatic.

How? As a product advisor and coach, human skills speaker and Human Leader facilitator. 

The result: supercharged people, products, and profit!

Who I work with:

Product and Technology leaders

Founders, CEO’s and MD’s

HR & Wellbeing leaders

Affinity group chairs and members, MHFA’s
Learning & Development professionals

Event and Conference organisers

How I can help you

Impactful product teams

I advise product leaders and coach teams to help them focus on what matters most.

Developing impactful and empowering product leaders
Fostering trusting environments for innovation and value

Building collaboration and alignment on shared goals

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Impactful leaders and cultures

I empower leaders who role model trust, impact and wellbeing.
Crafting healthy, happy, and productive environments
Developing intentionally human leaders
Improving trust between leaders and their teams

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Impactful speaking

I speak at organisations and events about trust, EQ, wellbeing and product management. 

Prioritising human skills to inspire growth
Creating space for learning, laughter & marginal gains
Building trust and safety to empower individuals and teams

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Building trust with empowering stories

Teams accomplish more than the sum of their individuals. But each team member is, first and foremost, a human. A person who needs to trust themselves, their peers, and their leaders.

Through my work, I facilitate learning, engagement, and interaction within teams. The result: increased trust and a collaborative mindset. I take a human-first approach, combining personal examples with evidence-based models.

Trusted by

Testimonials

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“I wish I had known Nick early in my career because I truly think I would have been better for it.”

"Most people I meet in the product space went into this field because they love working with technology, they love working with other talented professionals, and they want to help improve the lives of their customers, and make a positive difference in the world. So it bothers me greatly when I meet product leaders or product managers that tell me they're unhappy, either with their role, their employees, their teammates, or their leaders."

Marty Cagan

Partner Silicon Valley Product Group
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“Nick has been an exceptional Product Coach to me for the past few months. Nick's deep knowledge and vast expertise in product management have been evident in his coaching approach. He has a unique ability to understand the challenges and struggles that Product Managers face on a daily basis in complex organisations and provides practical solutions that are easy to implement. His insights and guidance have been instrumental in my growth as a Senior Product Manager.”

Giannis Bizios

Senior Digital Product Manager Abcam
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“Driven. Thorough. Thought provoking. These are just some of the excellent qualities I observed during the time that I worked alongside Nick.

When Nick is speaking in front of a room, the audience is captivated. I was always motivated by his constant stream of new and innovative ideas. His energy for pushing forward Products and Customer Experience is met equally by his passion for prioritising and empowering the team around him.”

Ben McCarthy

Staff Engineer Sainsbury’s Tech
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“Nick is a brilliant interactive storyteller, weaving humour and a really positive approach into his very personal story. As an audience member, you know he is being honest and authentic, and his openness inspires action and conversation off the back of it every time. For anyone thinking of working with Nick, or asking him to come and speak at their workplace or with their community group - DO IT NOW.”

Carrie Loftus

Sustainability Programme Manager Direct Line Group
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“Nick joined us at Memorisely to speak about Mental Health Awareness with Product Designers across the world. His gentle approach to a difficult subject provoked generous discussions afterwards and even encouraged others to be vulnerable and share their experiences. The way Nick is opening up the dialogue about Mental Health in the workplace is refreshing and inspiring.”

Jacqueline DeMaio

Content Strategy & Design
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“Nick was pivotal as a digital product consultant and coach in growing my own product capabilities and confidence

I felt more equipped as a product founder and future product leader as a result of the time I spent with Nick”

Jon Chapman

Co-Founder and CEO Digihome
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“It was a pleasure to work with such an amazing product professional

His coaching substantially improved the teams' product discovery capabilities, and my own product mindset”

Marta Ros Urrutia

Digital Product Director Adevinta
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“Nick’s unique selling point is the balance he strikes by combining his own personal experiences and learnings, alongside academic research, insights, and practical tools.”

Michaela Brown

Senior Manager Amazon

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Stories Matter has donated £4000 to UK mental health charities since 2023.