More than half of leaders say a lack of trust threatens business growth*

I help leaders build trust by telling better stories so their actions match their words

Welcome to

stories matter

Hi, I’m Nick Jemetta – great to have you here!

My mission is to help you create the conditions for trust. Growing impact for yourself, your teams, and your organisation. Creating environments that foster connection, conversation, and curiosity.

I use stories to change the narrative, being disruptive yet pragmatic.

How? As a product advisor and coach, human skills speaker and Human Leader facilitator. 

The result: supercharged people, products, and profit!

Who I work with:

Product and Technology leaders

Founders, CEO’s and MD’s

HR & Wellbeing leaders

Affinity group chairs and members, MHFA’s
Learning & Development professionals

Event and Conference organisers

How I can help you

Impactful product teams

I advise product leaders and coach teams to help them focus on what matters most.

Developing impactful and empowering product leaders
Fostering trusting environments for innovation and value

Building collaboration and alignment on shared goals

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Impactful leaders and cultures

I empower leaders who role model trust, impact and wellbeing.
Crafting healthy, happy, and productive environments
Developing intentionally human leaders
Improving trust between leaders and their teams

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Impactful speaking

I speak at organisations and events about trust, EQ, wellbeing and product management. 

Prioritising human skills to inspire growth
Creating space for learning, laughter & marginal gains
Building trust and safety to empower individuals and teams

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Trusted by

Building trust with empowering stories

Teams accomplish more than the sum of their individuals. But each team member is, first and foremost, a human. A person who needs to trust themselves, their peers, and their leaders.

Through my work, I facilitate learning, engagement, and interaction within teams. The result: increased trust and a collaborative mindset. I take a human-first approach, combining personal examples with evidence-based models.

Testimonials

“I wish I had known Nick early in my career because I truly think I would have been better for it.”

Marty Cagan

Partner Silicon Valley Product Group

“Experiencing Nick’s coaching magic to grow my product leadership has been a blast! Our thought-provoking conversations helped me empower my teams with more agency, strengthening their focus on outcomes that deliver real value.

His innovative thinking and deep product experience were highly inspiring during one of the transformation workshops he facilitated for us on setting strategic context and direction.

If you need product coaching or a sounding board to help guide your transformation, Nick is your next product coach.”

Susana Cuesta Diaz

Senior Product Director Abcam

“Nick was pivotal in growing my product capabilities and confidence. His coaching left me better equipped as CPO – strengthening my relationship with our CTO and helping me coach my less product-centric Co-Founder.

I highly recommend working with Nick and wouldn’t hesitate to do so again”

Jon Chapman

CPO and CEO Letwise AI

“Having worked with Nick before, I knew he was the perfect mentor for my new team of product managers. I wanted to invest in the team’s growth by working with a coach who could bring an external perspective.

While technical skills are essential, what sets PMs apart is their ability to influence and collaborate across a business. Nick’s storytelling and influencing workshop gave the team fresh approaches, new ways of thinking about problems, and a burst of energy and motivation.

I can’t wait to work with Nick again to bring that extra pixie dust to our team!”

Vanessa Kirby

Head of Product and Experience Design SeedLegals

“Nick was an inspiring, energetic, and authentic addition to our wellbeing and mental health panel. His drive to make a difference comes from personal experience, but the way he shares it is both relatable and powerful.

From start to finish, he engaged the team with human, practical experiences and solutions that truly resonated. I highly recommend Nick as a speaker, storyteller, or panellist if you want to leave your team inspired and empowered.”

Charlotte Dewhurst

Marketing Director Matalan

“I’ve watched Nick present multiple times, and he never fails to inspire and engage. No matter the audience size or setting, he captivates with an uplifting, relatable style – blending humour, honesty, and practical advice.

His openness sparks action and meaningful conversations. After his talk our team left energised and full of ideas.

If you’re considering booking Nick for your workplace or community – DO IT.”

Carrie Loftus

Sustainability Programme Manager Direct Line Group

“Nick is deeply committed to helping others and driving greater understanding of mental fitness and mind health.

His talk at Wave had a profound impact. His personal story resonated with our team, sparking meaningful conversations and practical discussions on actionable strategies.

If you’re considering a mental health speaker for your organisation, I strongly recommend Nick.”

Jane Austin

HR Director Wave Utilities

“We were privileged to hear Nick speak to teams at The National Trust. His session was honest, inspiring, and highly informative.

The impact was clear – feedback was overwhelmingly positive, and many gained valuable tools to support their mental fitness. Nick’s session reinforced that we all have a role in keeping the conversation going.

Thank you, Nick, for inspiring us. We look forward to welcoming you back in the future.”

Sara Bird

National Safeguarding and Wellbeing Lead National Trust

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Stories Matter has donated £4000 to UK mental health charities since 2023.